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Search word : "Publishing Market",   Search result : 215
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Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be char...
  • VOL.68 / 2024.03
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2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 – Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage, family, pregnancy, and childbirth has decreased, the market ...
  • VOL.66 / 2024.01
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Bookshelves are Going into TVs!

Publishing Industry   Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service”   2023.10.04         The background and purpose of expanding publishing content into IPTV content   The logo of U+ Kids Service serviced by LG U+     In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...
  • VOL.63 / 2023.10
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Today and Tomorrow of the Korean Standard Publishing Distribution Data Hub System

Publishing Industry   Today and Tomorrow of the Korean Standard Publishing Distribution Data Hub System   2023.09.04         Current status of the Korean Standard Publishing Distribution Data Hub System (KOPDS)   When Song-In Books, a large South Korean book wholesaler, went bankrupt in 2017, many publishers were left in a state of chaos. Publishers suffered a lot of losses because they were unable to keep track of which books were in which bookstores, and how many copies were in stock and sold. This prompted the creation of the Korean Standard Publishing Distribution Data Hub System (KOPDS), which was built in accordance with the Fourth Five-Year Plan for the Promotion of Publishing Culture, reflecting the need to build an advanced distribution system for the publishing industry. The system was launched in Sept...
  • VOL.62 / 2023.09
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Today and Future of Korean Digital Publishing

Publishing Industry   Today and Future of Korean Digital Publishing   2023.08.07         The COVID-19 pandemic that began in 2020 has also brought about major changes in the digital publishing industry. Most importantly, it accelerated the AI digital textbook project, which nobody knew when it would gain a boost. It was also the trigger that facilitated digital transformation and digital convergence in the publishing industry.The digital publishing industry in Korea has been developing for the past decade through continuous transformations. The iBooks Store - an e-book distribution market launched by Apple and Amazon Kindle – Amazon’s self-publishing service opened a full-fledged e-book publishing market in Korea. Many digital publishing start-ups joined the industry. There, major issues in the publishing industry were ...
  • VOL.61 / 2023.08
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Book Pricing Strategies in Korea

Publishing Industry   Book Pricing Strategies in Korea   2023.07.03         Average list price of books sold in 2022 was 17,869 Korean won   In Korea, books are usually sold at a fixed price. It’s because the “fixed book price policy” is implemented as the book price policy in accordance with the Publishing Industry Promotion Act. According to the Korean Publishers Association’s statistics, the average fixed price of books in Korea in 2022 was 17,869 won, 4.4% up from the previous year (17,116 won). This isn’t a sharp increase considering the international pulp prices and domestic labor costs that have been driving prices up in recent years because publishers sell books at a “competitive price” as they fiercely compete with multiple titles in the market.In the Korean publishing market, the hardback, paper...
  • VOL.60 / 2023.07
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“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
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Arts Council Korea’s Munhak Nanum Book Distribution Project

Publishing Policy   Arts Council Korea’s Munhak Nanum Book Distribution Project   2023.02.20                       Leading the development of the publishing market and promoting reading culture: Munhak Nanum Book Distribution Project The Munhak Nanum Book Distribution Project, organized by Arts Council Korea, has been putting the utmost effort into promoting publishing culture and reading opportunities by selecting and distributing excellent literary books. Among a total of 6 categories – poetry, fiction, non-fiction, review, play, children/young adult, and literature, the project selects and supports first-edition literary books (non-co-written) published within the specified period! About 500 titles are chosen each year, then distributed to various organizations such as libraries, local cultural centers, and social welfare facilities!   Selection Criteria • Creativeness an...
  • VOL.55 / 2023.02
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New Approaches to Education in the Korean Publishing Industry

Publishing Industry   New Approaches to Education in the Korean Publishing Industry “It will work out somehow, as we’ve started!”   2023.01.02   The Foundation of the Book Publishing Industry in Korea   There are a great many publishing houses in Korea. The number exceeds 70 thousand or falls to 2 thousand depending on how you approach the term “publishing.” Either way, the number is still quite a lot. The reason for this is that Korea has a very simple procedure for setting up a publishing company. All you have to do is declare your company type as “publishing” when registering it. As of the end of last year, the number of firms that reported their type as “publishing” to the Ministry of Culture, Sports, and Tourism was 71,319, including newspaper and magazine publishers. Among them, 2,026 were “general book publishers (paper media publishing).”1) The number increased to 2,7112) in the report issued in 2019. Also, the Publish...
  • VOL.54 / 2023.01
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Current Employment Status in the Korean Publication Industry

Publishing Industry   Current Employment Status in the Korean Publication Industry   2022.12.05   The “2020 Content Industry Statistics (2022.3.)” report published by the Ministry of Culture, Sports, and Tourism provides various statistics from the status survey conducted in 2021 on the overall content industry. With the latest statistics available today, it is the only document that shows the current situation of the publishing industry in figures, including statistics about the Korean publishing industry.   About 185,000 people are employed throughout the publishing industry, including newspapers and printing   The report shows that the number of employees in the publishing industry reached 185,444 in 2020, which is a 0.5% increase from 184,554 in 2018. This figure covers all publishing-related fields, such as publishing, printing, wholesaling, retailing, online distribution, and renting. To look at the publishing industry in more detail, this numbe...
  • VOL.53 / 2022.12
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